Autoshopper

During the much anticipated 2014 Southern California Independent Dealer Trade Show, autoshopper.com will sponsor and exhibit. The show will carry an even greater impact this year amid rebounding car sales, and rejuvenated excitement for workshops dealing J.D. Power research finds the following Internet shopping behaviors among AIUs: The 2013 New autoshopper Study is based on responses from 17,012 purchasers and lessees of 2011 to 2013 model-year new vehicles who used information gathered digitally during Over half of new-vehicle Internet shoppers use a mobile device to do online automotive research as they shop for a car or truck, according to a new report from J.D. Power and Associates, the 2015 New autoshopper Study. The report looks at how new-vehicle Mobile shoppers are also more likely to use a mobile device throughout the entire process. A J.D. Power and Associates 2012 Autoshopper Study released this week confirms the influence of the iPhone and iPad on the American car industry. Of the more than For more information about the 2015 New Autoshopper Study visit www.jdpower.com/resource/jd-power-new-autoshopper-study The proliferation of digital information accessible through mobile devices continues to change the way new vehicles are shopped For more information about the 2015 New Autoshopper Study visit www.jdpower.com/resource/jd-power-new-autoshopper-study The proliferation of digital information accessible through mobile devices continues to change the way new vehicles are shopped .

And as if that weren't bad enough, J.D. Power has just revealed that brand loyalty -- the thing that brought our parents That news comes from Power's 2013 New Autoshopper Study, which focused heavily on Automotive Internet Users (in J.D. Power lingo The famed global marketing information services firm, J.D. Power and Associates, just released their 2013 New Autoshopper Study which states that a whopping 54 percent of Gen Y online car buyers are not brand loyal when beginning their shopping process. According to Autoshopper StudySM (2014), “more than one third of automotive Internet users use either a smartphone or tablet while shopping at a dealership, up from 29 per cent in 2013.” That’s not surprising, given that searches on mobile devices .

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